Decas Cranberry Products Puts a Lot of Weight on a Little Berry
Decas Cranberry Products, Inc., a small family owned company, was looking to differentiate itself from Ocean Spray by positioning its retail brand, Paradise Meadow, as being of high quality because it's THE Cape Cod cranberry company.
Willis worked to:
- Provide an upscale, adult look using refined type and subtle Cape Cod imagery to differentiate from Ocean Spray Craisins.
- Use photography for taste appeal, and allowing the consumer to see-through areas of the packaging for quality assuredness.
