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Integrated Brand Creation

What do you do when someone comes to you and says "I need to create a brand for my company"? Where do you start? How do you develop a strategy? What media do you use?

Willis works by providing an integrated approach to brand building. She understands the value of being strategically creative. She knows how to reinforce a strong brand identity across a variety of media, and has done it for companies such as Joseph's Pasta, Decas Cranberry Products, Lotus Development Corporation and